PPC ads

What are PPC ads?

PPC ads, or Pay-Per-Click ads, are the sponsored links that appear on top of Google search results. Instead of paying for an ad campaign that may or may not generate traffic for your site, you only pay each time your link gets a click. This could be a quick way to get your website to appear above your competition.

What PPC ads should be

PPC ads should be a well researched campaign that can tide you over until you start seeing results from your SEO endeavors. There should be a lot of thought that goes into finding the right keywords that are going to attract the right, paying demographic while not spending more than you have to for those clicks.

What PPC ads shouldn’t be

PPC should never be an easy way out of the legwork that is keyword research. While PPC ads are proven to work very well, it shouldn’t be a full replacement for SEO either. SEO can offer a much bigger return on investment in the long run as its something you don’t have to pay for month-by-month.